MOTHER Denim is known for its flattering fits, washes, and super-soft fabrics. Its founders have an unfiltered approach, saying they "stand for having fun, and not taking yourself too seriously."

We can't get enough of the retro-inspired Fairest Of Them All The Roller Fray. Complete with an on-trend wide leg that flatters and elongates, this light and bright white denim style packs a punch — and looks great with heels, boots, and more. Pair with a crisp button down and flats for daytime, then swap into a sweet date night top and strappy sandals to get ready for a night out on the town!

• Mid rise
• Zip fly with button closure
• Wide leg flared silhouette
• Full length inseam
• Frayed hem
• Material: 94% Cotton, 4% Polyester, 2% Elastane
• Care: Machine washable
• Made in LA